The Adelaide Rage are based in Adelaide South Australia. The team name is derived from an abbreviation of the “Ragin Rosellas” referring to the native Australian parrot the Rosella of which variations include the Adelaide and Crimson Rosella. Rosellas are distributed most commonly in the south and south eastern states of Australia.
The team logo consists of a stylized red and blue Rosella parakeet befitting the state colors of South Australia whilst displaying the "rage" expression from which the team is named.
The team colors represent The official South Australian state colors of marine blue and red or officially Rhodochrosite (which is formed from a greek word meaning red colour or coloured like a rose) The red symbolises South Australia's red outback deserts and the dark marine blue the cool of the Southern Ocean both bordering South Australia.