The New South Walers are based in Sydney New South Wales The team name is derived from the clever use of phonetic word play incorporating both the team name and state including its inhabitants from which the team will be based. The play on words is continued with the team name representing its industrial past and todays eco tourism as the NSW coast is an important migratory highway for many whale species.
The team logo consists of a stylized Humpback whale .
Team uniform and colors represent the traditional state colors of New South Wales. Dominance of the sky blue the official state color with navy blue representing the NSW coastal oceanic domain.